In the operating room, safety and speed are non-negotiable. For the U.S. launch of SpilfyterMED’s disposable medical absorption mats—introduced with AliMed—I designed a suite of digital assets, a sales brochure, and a product video that clearly communicate the product’s superior performance and value.
Digital and print-ready brochure
Brochure layout process
Creation process for the exploded mat image in the brochure
I created exploded views for the Yellow and White variants as well to make the buying decision clearer for the customer when shopping online.
Process view of a composite image representing an ideal, safe operating room environment with SpilfyterMED Mats, created by compositing stock and generated imagery in Photoshop.
Final composite animated using RunwayML for use as part of intro footage in product testing and comparison videos.
Product testing and comparison video. Directed, shot, and edited in house.
Process view of an alternate composite image depicting an unsafe operating room environment—featuring a wet, slippery floor and bunched towels—created to explore contrast and risk factors. This concept was not used in the final deliverables.
